In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

A fascinating global phenomenon has emerged in the toy industry: the rise of the "kidult". The term coined in the 50's used to describe adults who watched kids shows, has made a significant comeback ...

The Entertainer has unveiled key trends in toy shopping habits from the first month of the year, providing an insight into ...

The Entertainer has unveiled its key toy trends for January, providing a look into shoppers' preferences for the year ahead.

Despite the trend of adults increasingly buying toys and games for themselves, traders said overall sales had felt the impact of an "unsettled economic landscape". Retailers are increasingly ...

Overall toy sales rose 38% in that time ... According to Google Trends, searches for axolotls shot up in June 2021 after Minecraft added them to its game. “Nobody knew what an axolotl was ...

Sales of collectible toys grew almost 5% to represent 18% of overall volumes and 15% of value sales. On-trend small collectibles figures, trading card games, and plush toys fueled sales year-round ...

Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living continued to bear down on consumers. Sales of toys and games were down 3.7% ...

CHICAGO, IL, Jan. 30, 2025 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced the 2024 toy sales performance results across 12 global markets ...