Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

Our kids tested 29 products for six weeks to find out which ones live up to the hype. Find a deal on the CeraVe Renewing SA Cleanser, $13 (was $16). If you have a child between the ages of 8 and 20, ...

Before 10-year-old Gabriella DeMarzo left her house on Saturday, she propped up her phone at her desk and recorded a “Get Ready With Me” video. It was “officially 4:55 a.m.,” which meant she had a few ...