Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

National or international cohort studies that follow a large group of individuals over time to understand factors that lead to different outcomes. They are useful for studies that need a large amount ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Isotope and trace element analyses of human tissues provide archaeologists with unique opportunities to make unprecedented inferences about health statuses ...

Accelerating climate change and ecosystem degradation demand advanced vegetation monitoring to support global sustainability ...

The Animal Use Request/Registration (AUR) form is used to register all types of research involving animals (vertebrate, invertebrate, subcontracted work, SOPs, etc.) and for all subsequent submissions ...