Forbes contributors publish independent expert analyses and insights. I cover the pervasive, yet little-understood auto industry. BMW of North America has revived – make that reinforced – its famous ...

If you'd like to get behind the wheel of some of BMW's latest - including the all-new 393-horsepower X3 M50 - you could get the chance soon. BMW is kicking off its 2025 Ultimate Driving Experience ...

OLYMPIA FIELDS, Ill. – Jon Rahm joined the media on Tuesday afternoon and shared the secret to his 2020 BMW Championshipsuccess. “The one thing I can tell you, which is funny, I don't think I ...

The parking lot next to the Westfield Santa Anita mall in Arcadia looks a little different these days. Co-opted by BMW through Sept. 21 for daily events that constitute the Ultimate Driving Experience ...

Honda has sparked excitement among automotive enthusiasts and those tired of the crossover SUV trend with its announcement that a sporty, hybrid version of its iconic Prelude will be hitting U.S.

If you’ve been touting your vehicles as the Ultimate Driving Machine for decades, how do you prepare your company and its customers for a future of self-driving cars? For BMW, the answer is the i Next ...