Data analytics has fundamentally transformed game design from an intuition-driven art to a sophisticated blend of creativity and data-informed decision making. The most successful modern games ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

TV adaptations of video games drive an average player growth of almost 140%, according to new research by Ampere Analysis. The UK analytics firm reported its findings on September 16, 2025, revealing ...

Edinburgh-based predictive analytics outfit GamesAnalytics has launched a free-to-play game design consultancy service it's calling Benchmark. The service will provide a full review of a game's design ...

Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper ...