SAN DIEGO—Sony Electronics has announced the latest version (Version 2.0) of its virtual production software, Virtual Production Tool Set, will be available winter 2024. Sony's Virtual Production Tool ...

It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re ...

Virtual production is transforming the way film, television, and advertising projects are made. It combines physical sets with digital environments in real time, letting creative teams see and capture ...

Virtual production remains an industry meta trend and Sony, one of the prime movers in the space, has an upgraded versions of its Virtual Production Tool Set due this winter. Sony says it will offer ...

Over the past few years, we’ve seen more advancement in virtual production and animation technology than ever before. These tools have never been more accessible or provided so many options to create ...

A new report looking at the growing popularity of virtual production in the TV and film industry has found that the use of virtual production continues to grow, with 40 per cent of respondents stating ...

Visual effects reshaped cinema, but the next leap is happening now through virtual production, cloud rendering, and increasingly lifelike digital characters. This video explains the technologies ...