New research suggests that a virtual reality test in which participants 'go to the shops' could offer a potentially promising way of effectively assessing functional cognition, the thinking and ...

With the introduction of the metaverse, experts started discussing the questions that were unimaginable before. • "How can intellectual property be protected in virtual reality?" • "Can you buy land ...

BOSTON, Aug. 2, 2017 /PRNewswire/ -- Virtual reality shopping is on the way — and now new data shows how consumers want to use it. Seventy to eighty percent of early tech adopter consumers are eager ...

New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at King's College London suggests that a virtual reality test in which participants "go to the shops" could offer a ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome — having to plop on a headset to browse for, say, trousers as opposed to ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

Amazon wants to build apps for virtual reality headsets to start selling its products through the new medium, if a new job offer is any indication. The company is currently looking for a “Creative ...

New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at King’s College London suggests that a virtual reality test in which participants “go to the shops” could offer a ...