The marketing pact for film starring the voices of Kelly Macdonald, Billy Connolly, Emma Thompson and Craig Ferguson is one of the biggest ever struck with an individual country’s tourism body. By ...

VisitScotland has teamed up with The Travel Corporation (TTC) and the Travel Foundation to reduce carbon emissions in the tourism supply chain. This partnership aims to support climate action within ...

Much loved for its whisky distilleries, epic road trips, mysterious lochs (lakes) and craggy mountains, these days it is sustainability that is propelling Scotland into the limelight. VisitScotland ...

VisitScotland has introduced a new Witch Trail to mark the “Year of Stories 2022.” The trail highlights 15 locations across the country for visitors to explore year-round. Scotland’s scenery and ...

VisitScotland has announced it will close its 25 information centres over the next two years as part of a new strategy to influence tourists in the planning stage of their trip. The organisation said ...

Add Yahoo as a preferred source to see more of our stories on Google. The Outlander TV series has had an “astonishing” effect on tourism in Scotland, according to a report. The study, from national ...

Over the years, VisitScotland has relied on emotion to draw international visitors to its shores. The approach makes sense. After all, Scotland is a breathtakingly beautiful country, the folks are ...

Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well ...

Scotland's official tourism body has been criticised by MSPs for unwisely spending public money on a website designed to book holiday accommodation online. It is the second time this week that the ...

VisitScotland is currently working on the redevelopment of its corporate website, understood to be under development by Union Digital. A spokesperson for the tourist body explained that it was still ...

VisitScotland has courted controversy since it launched just over five years ago. Indeed, it almost seemed cursed from its very first days. It came into being, following a high-profile rebrand from ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...