Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

We perceive our surrounding as a continuous stream of information. Yet, it is under debate, whether our brain processes the incoming information continuously or rather in a discontinuous way. In ...

The idea of subliminal advertising for the most part joined the garbage heap upon which are piled fears about satanic messages being played backwards in Led Zeppelin songs, and sightings of the Virgin ...