Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

There are many factors to consider when analyzing a web page’s performance. Fortunately, website monitoring tools can measure and analyze aspects like page load distribution, overall speed, user ...