The premise of the campaign appears to be that although 61 per cent of Australians overweight, 50 per cent of those are in denial over their weight problem. Many who are obese don't acknowledge it.

Lower your alcohol content and lower your BMI? According to an article in the Sydney Morning Herald, ‘A case of light and easy,’ this notion is the driving force behind a new wine trend amongst the ...

Study finds group counseling in weight loss programs key to success. Oct. 9, 2012— -- Commercial weight-loss programs like Weight Watchers may be just as effective in losing weight as clinical ...

In an attempt to rebrand itself away from what you might consider your mother’s diet program, Weight Watchers has officially changed its name to WW. The abbreviation pays homage to the brand’s history ...

Another company has ripped a page out of Dove’s “advertising via female empowerment” handbook. And it comes from a relatively unexpected source: Weight Watchers. The new Australian spot is unlike its ...

Weight Watchers International Inc. not only added one million subscribers year-over-year in the second quarter, analysts also highlight that the company is keeping those subscribers for a longer ...

WW International Inc., the company that oversees the weight-loss program Weight Watchers, on Monday forecast weaker first-quarter sales and said sign-ups were down so far this year. WW WW issued the ...

Celebrity hasn’t always been a comfortable fit for country girl Sam Armytage. But now in an honest conversation with The Weekly, the Sunrise host says life, love and self-respect all feel so much ...

WW, formerly known as Weight Watchers, has tipped the scales in the wrong direction. The diet company’s shares plummeted 31 percent in after-hours trading Tuesday after it warned of a “difficult start ...

The app, called Kurbo, is aimed at children ages 8 to 17. More than 78,000 people have signed a petition online calling on WW, formerly Weight Watchers, to remove its new app aimed at children ages 8 ...

Sara K./Marcie M./Alyssa Z. Weight Watchers is consistently ranked as one of the most popular—and effective—diets out there by U.S. News & World Report. And it's not just because Oprah loves it.