From opening your garage door as you drive up to arming your security system when you leave, a geofence can make your smart ...

Q: My thermostat knows when I’m close to home and my car automatically locks when I walk away from it. How does all this work and is it a privacy risk? A: You’re actually asking about two very ...

If you don’t know what geofencing is, I will give you some articles to read so you can become better educated on exactly what it is and how it is used to track you. It’s all a bit creepy, but is a ...

Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing.

Currently there are dueling circuit court opinions on geofencing and the constitutionality of this investigative tool. This conflict presents an opportunity to redefine two fundamental issues of ...

Today, digital technologies dictate the rules of customer engagement. Small businesses often face an uphill battle in this ...

Maria is a marketing communications manager at Plot Projects. If you can replace any word by an emoji, she's done it already. Plot Projects helps digital marketing professionals to easily integrate ...

Mobile commerce has risen rapidly, growing by 40% in 2017 alone. Not only does spend on mobile account for 60% of all ecommerce spend, spend on mobile now accounts for 6% of total retail sales ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...