You may have spotted the silver strap on the wrist of Mathieu van der Poel, or on the arms of many others including the entire team of EF Education-EasyPost at the recent Giro d’Italia. This simple ...

Subscription wearable-maker Whoop just launched its successor to the 2-year-old Whoop Strap 3.0. The Whoop Strap 4.0 doesn’t depart from the company’s core goals, aesthetics, or subscription model.

Big data has taken on increasing importance for sports teams in recent years—the Chicago Cubs used motion capture analysis of their pitchers to help win the World Series. But another product being ...

Whoop, a fitness-and-health tracker with a dedicated following of athletes and fitness enthusiasts, just released its latest low-profile device: the Whoop 4.0. And while you can wear it the ...

Four months after signing a contract extension that could reach half a billion dollars, Kansas City Chiefs quarterback Patrick Mahomes invested in WHOOP, a wearable device that tracks daily recovery, ...