Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That ...

The fashion in women’s sports has been a total slam dunk lately. Just look at Caitlin Clark’s viral Fendi- and Prada-clad tunnel walks. Or, Breanna Stewart suiting up in androgynous coords to lead the ...

Fashion designer Kristin Juszczyk first noticed the limited options in women’s sports apparel back in 2020 when she was looking for something to wear to cheer on her All-Pro fullback husband Kyle ...

The streetwear trend is taking the fashion scene with a vengeance, mixing fashion and comfort with a style that appeals to all. The most notable pieces of this fashion are customized baseball caps ...

Dedicating time to fashion and styling helps Okananwa represent herself outside of basketball. While playing at Duke, the now ...

Tracy Call, CEO of Media Bridge, co-founded Highlight Reel with Griffin Archer to reshape sports marketing through an integrated approach. Women’s sports aren’t just having a moment; they’re leading a ...

A popular online athleisure wear company supporting lupus research is opening their first brick-and-mortar location in Springfield.

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...