According to a Qualtrics survey, 80% of customers lose faith in a company after a single bad experience that clashes with its promises. Yet, many businesses still treat a brand promise as mere ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. When I first picked up The Inner Game of Tennis by Timothy ...

What was the last promise you made to someone? "Yes, honey, I'll take out the trash after dinner." "I promise we'll give you a promotion in six months." "I'll be there. I promise." If you are like ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Skepticism. Mistrust. Fake news. Hoaxes. "Smoke and mirrors." Clickbait. With all the misrepresentation and misleading information around us, it's no wonder we might mistrust what we're told. While ...

The promise of the Sixth Amendment, foundational in our democracy, is that no matter who you are — how poor or unpopular, no matter your politics or your personal history — you deserve a skilled, ...