After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate ...
BOSTON, MASS. – Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, today announced its selection for the expanded YouTube ...
YouTube has recategorised its YouTube Measurement Partner Program (YTMP) into three groups - brand suitability and contextual targeting, brand safety reporting, and content insights. YTMP was launched ...
YouTube on Friday said it activated its YouTube Measurement Program (YTMP), a new certification program that aims to standardize and verify YouTube data used by measurement companies. The ...
Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement ...
Integral Ad Science (IAS) has announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP programme was created to ...
Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s ...
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