Abrdn, Aberdeen

Abrdn adds back vowels after widely-mocked rebrand
Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group. In the past it has been Aberdeen Standard Life and Aberdeen Asset Management.
Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr
The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was widely mocked.
Financial firm Abrdn changes its name to ‘aberdeen group’ after relentless mocking over woke rebrand
CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.
When rebrands go bad: Much-mocked abrdn brings the vowels back following 2021 act of ‘act of corporate insanity’
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Abrdn rebrands to Aberdeen in name change U turn
Abrdn is to change its corporate name back to Aberdeen after a tricky branding period when the original was abbreviated.
Abrdn Embraces Vowels
After a whole lot of ridicule and some questions over pronunciation, lower-case fund manager abrdn has decided to once again adopt vowels. The company will now be known as, wait for it, aberdeen group (still lower case).
The vowels are back! Aberdeen Group ditches short-lived Abrdn rebrand
One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.
UK's abrdn renames itself 'aberdeen' in strategy revamp
Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...
Abrdn to Become Aberdeen as CEO Focuses on Wealth Offerings
Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...
Pensions&Investments8h
Abrdn reinstates vowels in naming pivot; AUMA up in 2024
The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...
Abrdn Shares Climb on First Profit Growth in Three Years
Abrdn shares hit their highest level in over a year after the company reported its first profit growth in three years with a commitment to better earnings over the next two years.
Abrdn hires finance chief from NatWest's Coutts
British fund manager abrdn said on Friday it would appoint Siobhan Boylan, an executive at NatWest's private bank Coutts, to ...
portfolio-adviser.com6h
Abrdn renames amid business simplification, slows outflows to £1.1bn
Abrdn has renamed the business to aberdeen following a year of simplification for the business, as the company’s outflows ...
abrdn advances Tuesday, outperforms market
abrdn PLC hit a new 52-week high, surpassing its previous peak of £1.74, which the company reached on October 21st.
Marketing Week11h
Abrdn backtracks on controversial rebrand
Keen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness ...