The Galaxy S25 is yet another competent phone from Samsung. If you've been on your current device for a few years and you're shopping for something small and new, it's a fine pick. Still, I wish Samsung had moved the ball forward a little more this year — this is another in a line of very iterative Galaxy updates.

The Samsung Galaxy S25 and Galaxy S25 Plus should be two of the best and most exciting phones of the year — but I barely care about them.

Every swipe you take, AI is there with you. That appears to be the theme for Samsung's latest generation of flagship smartphones. Again emphasising a range of AI features, smartphone boss TM Roh at Samsung's latest Unpacked event said the South Korean tech giant wanted a phone that you can chat with,