Amazon Prime Day will return in July. Amazon on Tuesday announced the 2025 edition of the summer shopping event, which typically brings some of its best Amazon deals of the year. The mega retailer didn't provide specific dates for the sale that's exclusively for Prime members.

Prime Day 2025 is officially coming in July, Amazon announced in a press release early on April 29. Not that anyone thought Prime Day wasn't happening this year or anything, but the buzz surrounding such a huge sale event does have a slightly different energy when many people have a recession on the brain.