While movies typically prioritize box office success and audience approval, some films defy expectations by boldly critiquing ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...