Search giant Google is offering customers of AdWords, the keyword advertising program, a new way to manage their accounts. On Tuesday, Google notified AdWords customers in an e-mail that they could ...

Most marketers don't know they can analyze AdWords campaign keywords through a diagnosis reporting tool, per Heather Cooan. She walks through where to find it, how to use it, and the advantages. She ...

Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. Google released a free test version of an ...