COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Add Yahoo as a preferred source to see more of our stories on Google. The store is recalling six products sold in several states. Family Dollar is a great place to go if you want to save a bit of ...

Colgate toothpaste and mouthwash were stored improperly with regard to temperature requirements, the notice read. Recalled products include Colgate Optic White Stain Prevention Toothpaste 2.1 oz., ...

Add Yahoo as a preferred source to see more of our stories on Google. A close up of someone smiling. At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

(NEXSTAR) – Family Dollar is asking locations in 11 states to stop selling certain varieties of Colgate toothpaste that had been “stored outside of labeled temperature requirements,” according to a ...