Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Many companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into ...

ExlService Holdings has transformed into a digital-first, analytics-driven company, with over half of its revenues from AI and analytics, driving deeper client integration and higher margins. Strong ...

Area(s) of potential collaboration: Would like to collaborate with faculty who are interested in developing grant proposals that involve GIS and network analytics. Primary research focus: I study how ...

Digital Marketing Analytics by Chuck Hemann and Ken Burbary gives explanations, tips and tools for using digital technologies in the marketing domain. The unending waves of innovative new platforms, ...

Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers. However, even experienced marketers can trip up and make a few common mistakes when looking at ...

It is one thing to innovate and achieve breakthrough success—to reach the pinnacle, the mountain top. It is quite another to sustain that leadership position decade after decade, in a competitive ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...