Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

Google Analytics 4 Reports has added support for match types. Report Filters now supports: Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

Google Analytics is enhancing its reporting capabilities with three new features designed to help users better understand their data and identify potential tracking issues. Percentage values are now ...