Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and ...

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...

Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ...

NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Google on Thursday introduced connected television (CTV) features in Display & Video 360 after bringing Google audiences to connected TVs earlier this year. Today, the company announced tools ...

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...