Often, a fresh start is beneficial, but at times, even the best branding agencies, consultants, and those in marketing simply get it wrong. Kieran has been covering soccer for five years, featuring on ...

Many small businesses have inherited a logo from "back in the day," when nobody had time to really put together something proper. It stuck around and managed to survive. But is your logo still working ...

Facebook just announced that it has a new logo. That might seem trivial or like a major change, depending on how you look at it, but changing your logo isn’t something a company like Facebook takes ...

Sports-lover turned journalist, born and bred in Scotland, with a passion for football (soccer). He’s also a keen follower of NFL, NBA, golf and tennis, among others, and always has an eye on the ...

“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...

‘The design classic is FedEx by Landor, but I’m sure that falls into the “I didn’t see it” category for the general public. The same goes for the elusive bear of Toblerone, or the A-Z in Amazon.