TikTok is known for its ever-changing trends, but the latest craze taking the platform by storm is truly one of a kind. The yarn makeup transformation challenge, where make-up artists are pushing the ...

Kylie Jenner‘s “King Kylie” transformation TikTok video revives her iconic alter ego that dominated the 2010s. In the recent clip, the nostalgia hit fans hard after Jenner showed herself getting ready ...

Who needs a UV Index of 10 when you can fake a sun-kissed glow at home? That’s what the TikTok-viral “toasty makeup” trend is all about — think bronzed skin, golden highlights, and lived-in eyeliner ...

The Australia Effect is the latest viral moment taking social media by storm. Due to it being the last couple of weeks of the ...