NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...

That’s what Nielsen, which just postponed its privatization court hearing and shareholder vote to allow its leading institutional investor to work with the consortium leading the transaction ahead of ...

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation When you purchase through links on our site, we may ...