Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

“In most cases, it will not be possible for large online platforms to comply with the requirements for valid consent if they confront users only with a binary choice between consenting to processing ...

Businesses subject to California's privacy law should avoid collecting more information than necessary to process consumers' requests to reject online ad targeting, the state's privacy agency warned ...

This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience's proprietary AI Audiences tool. It enables ...

In today’s digital world, people rely on online advertising platforms for critical information such as job opportunities or available housing. But unfortunately, thanks to practices known as “digital ...

<a href="http://www.owneriq.com/" target="_blank">OwnerIQ</a>, a Boston firm enabling targeted online banner ads using data about what consumers already own, expects ...

NEW YORK -- Information about your online and offline activities, formerly kept separate for marketing purposes, is starting to blend, perhaps without you even realizing it. Marketing data provider ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registration information that users provide when they sign up ...