When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Public relations is so much more than just blasting out a press release and hoping for media coverage. One of the best ways to ensure that your PR efforts are effective is to take a step back and ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements -- objectives, strategies, tactics and ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Public relations is about more than just increasing brand visibility; it is also about building and maintaining an authentic ...