To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...

TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

Of those who did, more than half (56%) appeared “likely to break the rules”, according to a report into environmental claims in travel agents’ adverts. Of the 362,000 adverts monitored, just 319 ...

For obvious reasons, the travel category was particularly hard-hit by the pandemic lockdowns in the U.S. and across much of the world. Let’s hope we’re not headed in that direction again, what with ...

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

A new study found that travel companies spent $2.31 billion on digital, print and television advertising through October 2021. According to advertising intelligence platform MediaRadar, the over $2 ...

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels. Travel marketers are ...

Google Travel is actively encouraging travel industry suppliers to add YouTube, the social networking video service it acquired in 2006, to traditional advertising as a new way to get brand messages ...

NEW YORK (April 21, 2008) Travel Ad Network (TAN), the leading and largest vertical ad network in travel, announced today that it has closed a Series A round of financing. The $15 million round was ...