Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

Branding and marketing go hand in hand. The stronger and more effective the branding for your business is, the greater the chances your marketing efforts will take off. Branding is one aspect of your ...

There is no single method of building and maintaining a successful brand. Branding effectively often starts with defining values and deriving brand messages to communicate those values. Consistency is ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior and technological advancements. The branding landscape is continually ...

What is one unique element you’ve incorporated into your personal brand, and how has it helped you stand out? We asked 17 ...