A combination or partnership between WPP and Havas is being considered, Ad Age has learned.

This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

Walmart said CEO Doug McMillon will retire in February and be replaced by the company’s US head John Furner.

Activewear brand Rhoback promotes its early-access Black Friday savings.

Amazon’s new Creative Agent developed the 15-second spot.

Ad Age Insider takes a strategic look at limited-edition drops, the connection between scarcity and cultural relevance and practical steps marketers can take to balance hype with accessibility.

The NBA star’s Curry Brand will become independent.

Paramount executives David Ellison and Jeff Shell told investors that their new media agencies, Publicis Groupe and ...

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...