iMotions Lab Full-scale human behavior research solution for multimodal research. iMotions Education Smart classroom solution for immersive learning using web-based eye tracking and facial expression ...

Track body posture, position, and movement across environments using markerless motion capture, GPS-integrated data, and accelerometer signals from supported devices. Analyze how participants move, ...

Understand what people look at, for how long, and in what order – across digital, physical, and immersive environments. Conduct studies remotely or in controlled environments, and quantify attention ...

Understand changes in physiological arousal through respiration rate, electrodermal activity (GSR/EDA), and ECG- in both lab-based and remote studies – to assess stress response, activation intensity, ...

AUDIENCExSCIENCE 2026 is the Advertising Research Foundation’s flagship conference focused on the future of audience measurement, media research, and marketing analytics. The event brings together ...

iMotions offers several license types designed to support different research workflows, from full multimodal lab environments to remote analysis and educational use. Each license provides access to ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...