Have you ever really thought about logos? Those signs and wordmarks are everywhere, on each product, service or company we see. But did you know how much thought and effort is put into making a single ...

Looking for the best drawing apps in 2025? We've tested 30+ digital art applications across all platforms to bring you the definitive top 10 list for beginners and professionals. Ah, digital art. The ...

I've always been fascinated by the power of fast food logos. These small, seemingly simple designs have become some of the most recognised symbols on the planet—sometimes even more familiar than ...

Ah, that distinctive slanted ‘H'. We've all seen it countless times on motorways and car parks across the UK, but have you ever stopped to wonder about the story it tells? The Hyundai logo isn't just ...

The core difference in print vs digital design lies in their fundamentally distinct technical requirements for colour, resolution, and layout. Print design utilises the subtractive CMYK colour model ...

Imagine the iconic golden arches. I am sure you saw the famous McDonald’s logo just then, didn’t you? This is why brand consistency is so vital. Well, let’s begin with a thought experiment. Imagine ...

Discover how visual identity can elevate your brand and captivate customers. Unlock the secret to brand success with our ultimate guide. Have you ever noticed how some brands just click with you? They ...

Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? Simply put, branding objectives are the ...

You're just walking down the aisle in the supermarket, surrounded by a sea of products screaming for your attention. One of them reached out and said hello. It wasn't screaming. It wasn't plastered in ...

Ever felt like your business was wearing clothes that didn't fit anymore? That's how I felt about Inkbot Design a few years back. We'd outgrown our original brand like a teenager outgrowing their ...

I'm about to show you how to turn your website from a digital paperweight into a profit-generating machine. And I'm not talking about some fancy “design theory” that looks good but does nothing for ...

In the simplest terms, branding is the process of creating a unique identity for a business. It involves defining how your customers perceive your company, products, and services. Think of branding as ...