This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

After listening to what he had to say, I was committed.” Stories do that. They transmit values and help us build meaning. They are not simply about informing but about moving people*. And in doing so, ...

Consider the Takata airbag recalls that rocked the automobile industry and allegations of child slavery in chocolate supply chains. Supply chains have not only become more vulnerable to geopolitical ...

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?

With AI democratising knowledge and enabling more capital- and labour-efficient businesses, could the “Asian Century” finally be on the horizon?

Loading the Elevenlabs Text to Speech AudioNative Player... The refrigerants inside cooling appliances, air conditioners and heat pumps are a climate time bomb. At present, the inventory of ...

“Right to Disconnect” laws may be a piece of the puzzle. But leaders, managers and employees need to lead the change. Imagine a world where your boss could be fined for contacting you after hours.

True parity in the workplace is still a distant goal. INSEAD faculty outline why women aren’t advancing and the role gender stereotypes play. Meanwhile, in corporate America and Canada, representation ...

Uber, Grab and Go-Jek embody emerging strategies in international platform competition. Competition among ride-sharing companies is intensifying in Southeast Asia, a region where the growth of ...

For many organisations, the biggest challenge of innovation is not coming up with good ideas, it’s making sure those good ideas are noticed and acted upon. This is a particular challenge for ...

With lockdowns closing schools and offices around the world, it’s become commonplace to see dogs and kids barge into business meetings as the boundaries between work and life have blurred. A seamless ...