From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.
Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...
Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...
L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.
The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.
We arm you with all the stats you need to tackle the week ahead.
Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...
Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...
CEO Bjørn Gulden says devolving power to regional teams is critical in a “more complicated” world, as revenues hit a record ...
The Chinese car brand says a linear TV strategy helped it drive a 250% rise in awareness and reach 4% market share within its first year in the UK.
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