If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of ...
Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA ...
Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat ...
Chiefs look to join the Shaq-Kobe Lakers, Yankees and Michael Jordan with a rare three-peat
Patrick Mahomes and the Kansas City Chiefs accomplished a feat that had never been done before: Getting back to the NFL’s ...
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the ...
Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley
The terms haven't been disclosed yet, but Riley reportedly made $600K back in 1998 off the trademark. How much would that be ...