Incoming first lady Melania Trump has launched her own cryptocurrency on the eve of her husband, President-elect Donald Trump, being inaugurated and days after he announced his own memecoin.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

The cryptocurrency market often sees projects rise and fall quickly, with hype-driven tokens like Melania Trump’s coin facing challenges in sustaining investor confidence.While speculative projects struggle to find their footing,

Donald Trump’s launch of his meme coin — coupled with low public understanding of crypto assets — could lead to financial losses from risky and speculative investments.

Hours before the second inauguration of president-elect Donald Trump, incoming first lady Melania Trump has launched her own cryptocurrency. “The Official Melania Meme is live! You can buy $MELANIA now,” Ms Trump posted on X in the early hours of Monday.

Two days after Donald Trump launched the new $TRUMP cryptocurrency meme coin, there's now an offering in the name of first lady Melania Trump.

First lady Melania Trump on Sunday also launched a meme coin ... previously told NPR. Preston Byrne, a cryptocurrency lawyer, said Trump's involvement in cryptocurrency raises legal questions and could have a negative impact if it is not successful.

Meme coins, which often start as jokes with no real value, are volatile cryptocurrencies that can skyrocket in price if enough people are willing to buy them.

Errol Musk, father of billionaire entrepreneur Elon Musk, has become the latest figure to jump into the meme coin frenzy.

As the cryptocurrency market grapples with the hype surrounding Trump’s meme coins, many investors are shifting their focus toward projects offering long-term

$TRUMP and $MELANIA, as with other meme coins, are volatile. At the time of writing, $TRUMP traded around $US27, a fall of over 60 percent from its $US73 high, but still well above its initial sale price. $MELANIA has fared less well and is trading at $2.30, less than one third of its initial sale price.