When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

The 3 Ps of marketing – People, Personalization, and Permission – offer a modern approach to reaching customers.

What problem does Google Mixboard solve? Product marketers constantly battle the “vague-to-visual” gap. You get a brilliant but abstract launch theme from leadership, say “Festival of Flavours”, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...