Erik Neuenschwander told colleagues he regretted building Apple's IDFA, which allows third parties to track user activity, per The Information.

WhatRunsWhere, the online media buying service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

London-based AD-X Tracking is seeking to shed light on mobile ad campaign expenditures and has revved up its global presence with new offices in San Francisco and Berlin. Founded in 2012, AD-X helps ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...