BLUE ROCK - Jesse French's lifetime love for fishing has evolved from pond fishing to bass tournaments. And he has used those experiences to start his own fishing lure company, Blue Rock Custom Tackle ...

TAYLORS FALLS, Minn. — Larry Dahlberg is busy in his workshop. But he's not making bookends or a kid's dollhouse. Instead, like a mad scientist who dreams only of catching fish — monster fish — ...

Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish. With lifelike movement and serious fish-catching potential, this lure might ...

It is said that necessity is the mother of invention. This has become very true for a local angler who has recently started his own lure manufacturing company, Castle Baits. This angler, from ...