As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...

Heineken has unveiled its latest campaign created to inspire consumers to get off socials as a way to combat feelings of ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...