Formula ​One recorded its biggest total audience in five years last season with a ‌surge in live viewing, according to a report released by Nielsen Sports on Wednesday.
Formula One's transformation from a gentlemen's hobby into a global entertainment business under Liberty Media, which has doubled revenues to $3.9bn since 2017.
Formula One achieved its largest total audience in five years, with live viewership up nearly 20%. McLaren's Lando Norris clinched the title, breaking Max Verstappen's streak. The sport's global reach ...
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Formula One ⁠recorded its biggest total audience in five years last season with a surge ⁠in live viewing, according to a report released by Nielsen Sports on ‌Wednesday.
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