Your brand's value was never contained in a URL; the perfect domain is a costly distraction from building something worth finding.

What do you do if a web address you printed on a physical flyer contains a typo, and you send that flyer to more than 100,000 households? Well, if you’re the Swiss canton (“state”) of Basel-Stadt, you ...

Once you’ve decided you need a website, your first to-do item is to make a list of possible names for your site. Then run, don’t walk, to the nearest computer, log on to the internet, go to your ...