Industry folks reflect on the scale of brand participation and the impact of marketing strategies on pilgrims as Maha Kumbh ...

Cola, Tata Consumer Products, Centerfruit, and Eyebetes Foundation drive brand engagement at Maha Kumbh Mela 2025.

Generally, the Kumbh Mela is organised 4 times over a course of 12 years and rotates between 4 locations in India - Haridwar, ...

While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

The recently concluded Kumbh 2025 certainly lived up to its prefix — maha (great) — in many ways. It attracted 65 crore ...

Foreign devotees gathered at the Mahakumbh in India, drawn by the spiritual allure of Mahashivratri at the Triveni Sangam. Enchanted by Indian culture, pilgrims shared personal experiences, ...

Dental Screenings completed in 1 Day at Maha KumbhWorld Oral Health Day campaign will educate people on importance of good ...

Sunil Ambekar of RSS emphasized the Maha Kumbh's role in uniting India through ancient traditions. Over 66 crore pilgrims visited Prayagraj, showcasing the festival's enduring cultural significance.

Despite a recent decline in the Nifty India Tourism index, experts say India's travel and tourism sector is ripe with ...

The New Delhi railway station stampede is only the latest in a series of tragedies attached to the mega religious gathering ...