The recently concluded Kumbh 2025 certainly lived up to its prefix — maha (great) — in many ways. It attracted 65 crore ...

Cola, Tata Consumer Products, Centerfruit, and Eyebetes Foundation drive brand engagement at Maha Kumbh Mela 2025.

Despite a recent decline in the Nifty India Tourism index, experts say India's travel and tourism sector is ripe with ...

“Experiential marketing at the Maha Kumbh has proven to be a highly effective strategy for brands aiming to enhance engagement and brand recall,” said Vikas Nowal, CEO at Interspace ...

For any brand strategist, these numbers alone would be enough to make the Maha Kumbh an unmissable marketing opportunity. But here’s the catch: this isn’t your typical consumer event where brands can ...

N D Mali, Founder of KDM said, “KDM has truly made a mark at Maha Kumbh 2025 by filling a crucial gap and complementing the ...

Maha Kumbh 2025 is projected to boost Uttar Pradesh’s economy by over Rs 3 lakh crore, as per CM Yogi Adityanath. Businesses across FMCG, fintech, and tech start-ups are leveraging this opportunity.

The Association of Mutual Funds in India (AMFI) has made its presence felt at the Maha Kumbh 2025, where over 60 crore ...

The New Delhi railway station stampede is only the latest in a series of tragedies attached to the mega religious gathering ...

The BJP has attempted to use the Kumbh as a means to recover political ground lost in the 2024 elections, writes .

BJP leader Suvendu Adhikari slammed Mamata Banerjee's remark, accusing her of trying to undermine the 'holy events of Sanatana Dharma' ...