TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, today announced its ...

Aside from having a more sustainable production compared to matcha, hojicha’s complex flavors create many possibilities for food and drink ...

At the moment, matcha is a sensation, its popularity skyrocketing in recent years. However, due to low-quality powders ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

While the stereotypes tell you that the best matcha can only be found in trendy small cafes, this popular chain is ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, made its official debut ...

More cafes and restaurants keep opening, but the storefronts that once provided necessities to the Inner Sunset remain empty.

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on ...

TOKYO -- Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though ...

That’s according to a TikTok trend, dubbed the “Japan effect.” First reported in Casey Lewis’s youth trends newsletter After ...

Kyoto is one of those rare cities that stays with you. It slows you down, reconnects you with yourself and reminds you of the ...