Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

If conversions are the mother lode of profitable marketing, what’s the best strategic approach to improving them? I recently asked Razorfish chief performance officer Joey Wilson to share his ...

San Francisco Mayor London Breed’s March ballot measure that aims to encourage developers to turn empty offices into homes won’t likely spur such conversions. That’s the conclusion of a city analysis ...

Measures by Michael Neuwert is one of the iPhone apps I’ve been following here on MacStories since I started the site in 2009. I’ve later reviewed (and became a fan) of the iPad version of the app, ...

Google’s AdWords now offers marketers the ability to track display ad conversions across platforms by tracking views from apps to websites. To create the Estimated Cross-Device conversion rate, Google ...

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions.

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...