Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

I feel like my adolescence was sacrificed to my phone: friendships were confined to Snapchat. If something wasn’t posted to ...

Many of parents of Gen Zers are part of Gen X, but it doesn't seem like Gen Z will be following in their footsteps.

At a recent event held in the city, Cambridge University Press & Assessment launched an advisory panel comprising leaders ...

Nearly a quarter of Gen Z said they go to financial advisers or professionals for investment advice or information.

On TikTok, users worldwide have been sharing tips on how to avoid working at their desk, while others have documented days in their life doing little to no work.

Claudia, people are noticing you.' While it might sound exciting, all it really means is that a stranger has clicked on my ...

Being chronically online doesn’t mean you have brain rot. Stay logged in, move with the times and leave haters behind ...

A generational shift on the labor market is creating the need for employers to let go of 9-to-5 work policies or risk ...

Gen-Z values experience over product, demands more transparency and expects an ethical approach to different aspects of life.

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Discover the fascinating world of generational classifications! From the Silent Generation to Gen Z, each group has its own ...